We shape the story. You own the room.
Astory is a Marketing and PR agency shaping how hospitality and lifestyle brands are seen, felt, and remembered.
Based in Miami and working across international markets, we work with hotels and resorts, F&B, wellness, beauty, and lifestyle brands — each with their own story, audience, and ambition.
We bring together brand strategy, marketing and PR, influencer marketing, events, partnerships, talent management, and cinematic content production. From brand positioning and influencer campaigns to press moments, launches, and brand activations — every service is built around what your story actually needs.
Rooted in hospitality, we’ve taken that same understanding of experience, seasonality, and audience to the worlds of F&B, wellness, beauty, and lifestyle. That cross-industry knowledge shapes everything we do, from how we position a brand to how we brief a creator or plan an activation.
At Astory, marketing and PR is not just about exposure — it’s about building brands people remember
Malin Andren
Founder & CEO
”I strive to uncover the stories that have been neglected on the shelf”
Malin Andren is an innovator. Launching her career as a brand founder in Stockholm, Malin always had aspirations of expanding her companies into the U.S. In time, she would soon find her products in some of the most notable hospitality brands in Florida, such as the Ritz-Carlton hotels across Florida, the SLS and the Fontainebleau in Miami.
Living inside those properties as a founder shaped something fundamental, providing her with a front row view of something most agencies never see: the gap between how premium hospitality brands perceived themselves versus how they were actually showing up in the world. That experience became the foundation, and now the heart, of Astory’s hospitality-first mindset where you’re made to feel is just as important as the work you trust us with.
Malin collaborates with brands on unearthing their extraordinary stories that are waiting to be told, and she knows exactly how to grab the consumers attention. That insight became Astory.
With over a decade of experience across brand building, hospitality, and marketing on both sides of the Atlantic, Malin founded Astory in Miami with a clear vision; connecting brands, culture, and the right voices for every story. Because at the end of it all, it’s how people feel that’s remembered most. At Astory, it’s how we build, think, and deliver by.
Malin Andren is an innovator. Launching her career as a brand founder in Stockholm, Malin always had aspirations of expanding her companies into the U.S. In time, she would soon find her products in some of the most notable hospitality brands in Florida, such as the Ritz-Carlton hotels across Florida, the SLS and the Fontainebleau in Miami.
Living inside those properties as a founder shaped something fundamental, providing her with a front row view of something most agencies never see: the gap between how premium hospitality brands perceived themselves versus how they were actually showing up in the world. That experience became the foundation, and now the heart, of Astory’s hospitality-first mindset where you’re made to feel is just as important as the work you trust us with.
Malin collaborates with brands on unearthing their extraordinary stories that are waiting to be told, and she knows exactly how to grab the consumers attention. That insight became Astory.
With over a decade of experience across brand building, hospitality, and marketing on both sides of the Atlantic, Malin founded Astory in Miami with a clear vision; connecting brands, culture, and the right voices for every story. Because at the end of it all, it’s how people feel that’s remembered most. At Astory, it’s how we build, think, and deliver by.
Clients & Colaborations
