Tequila Don Cruz Platinium

Industry: Spirits Market: Southeast U.S. Services: Strategic Expansion, Brand Positioning, Partnership Development, Experiential Marketing

The Challenge

Helen BMG Spirits is strengthening its presence and accelerating growth across Southeast markets while maintaining a premium brand position in an increasingly competitive spirits landscape. The objective is to drive market penetration, establish meaningful partnerships, and ensure consistent brand storytelling aligned with a global vision.

Our Role

Astory leads the strategic and expansion operations for Helen BMG Spirits across key Southeast markets. Drawing on deep international experience spanning Sweden, Europe, and Asia, Astory brings a global perspective to brand strategy, partnership development, and experiential marketing—ensuring the brand’s positioning remains elevated, authentic, and market-relevant.

Ongoing Execution

– Leading regional market expansion and growth strategy across Southeast U.S. markets

– Developing and executing premium brand positioning frameworks

– Identifying, sourcing, and cultivating strategic partnerships to support market penetration

– Mapping and approaching premium hotels, restaurants, and liquor stores to expand distribution opportunities

– Executing active sales initiatives, including cold outreach, in-person tastings, and promotional campaigns to drive product placement

– Supporting experiential marketing initiatives to strengthen brand presence and consumer engagement